One like me! Toying with the Doll Industry

Psychology @ Goldsmiths

JonesSianE

Dr. Sian Jones is a Teaching Fellow at Goldsmiths, Univdersity of London. Her research focuses on discrimination and prejudice among children and adults based on membership of a given group – and how friendships may be encouraged between children from different groups. Here, she looks at the Psychology behind the importance of representing disability in the toy industry. 

A lot of attention has focused on the toy industry of late, alongside changes in what is available and who it is targeted at. This ranges from the “let toys be toys” campaign pressuring for non-gendered marketing of products, to a plethora of companies like this one  marketing toys specifically designed to eradicate ethnic bias in dolls. This is coupled with changes to Barbie dolls both to make their shape more realistic, and to represent the careers that women may pursue.

Another avenue of change has been led by the #toylikeme campaign, with a recent petition garnering…

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